…reasonable consumers of the Margarita Products expect that based on the word “MARGARITA” on the package of the Margarita Products the products would contain tequila. There was just one problem according to a couple of class action lawsuits filed against the company. And that is exactly what beer giant Anheuser-Busch did by introducing the “Ritas” brand of drinks like “Lime-A-Rita,” “Ritas Sangria Spritz,” and “Ritas Mohito Fizz.” Or that fuchsia vixen, the Straw-Ber-Rita, a new high bar for liquored juices everywhere, so blindingly neon that I wondered if it had been irradiated.With the popularity of margaritas, sangrias, mohitos and other specialty cocktails, it is no wonder that big beverage companies would want to mass market some of those drinks. The Cherry-Ahh-Rita, which tastes like the love child of a firecracker Popsicle and Pepto-Bismol. When I pop your cans, it feels like you know me: You, Lime-A-Rita, are the future: a future in which all women can stop pretending that they like to drink beer, and can instead enjoy flavored malt beverages engineered with enough artificial sweetener to suit our uniquely feminine palates. And, OK, I guess it had been embroiled in that super-public lawsuit with a female former executive alleging pay discrimination. Sure, Budweiser had been in the limelight for the fact that only 1 out of 17 members of its executive team was a woman, and only two out of 14 board members were women. Anheuser-Busch/HANDOUTĪnd the equal-pay commercial that premiered during “The Bachelorette” - that American zenith of progressive gender roles - I don’t know why everyone got so worked up about it.
Lime a rita series#
You can handle it.” Can’t chicks take a caucus joke?! Amy Schumer and Seth Rogen starts in a series of Bud Light commercials in 2016. I hope, Lime-A-Rita, that in your post-gender America, people will stop complaining all the time that the beer industry is “sexist” and that Budweiser commercials in the past were “offensive.” Don’t these people have a sense of humor? Like the commercial that called Bud Light “the perfect beer for removing ‘no’ from your vocabulary for the night” - I knew your parent company didn’t mean to be rapey.Īnd yeah, yikes, those Bud Light Party commercials with Amy Schumer and Seth Rogen last year didn’t really go off as planned, huh? I thought for sure that women would respond to lines like Rogen saying “we’ve got the biggest caucus in the country,” and Schumer responding, “but it’s not, like, too big. Now, thank goodness, Budweiser commercials also depict women at home discussing how they groom themselves before having sex with men. This is 2017, and Budweiser commercials don’t just depict men in bars anymore, relegating women to the demeaning role of bikini-clad object of sexual fantasy.
I had to smile during the all-too-familiar moment when one woman talks about her date with a Brazilian (man), and her friend Tess, misunderstanding her, counters with a story about her date with a Brazilian (bikini wax). Like the women in the commercials, we real women, too, sit around imitating the facial expressions that our boyfriends make during sex. These commercials are spot-on portraits of female life in the 21st century. Kudos on the “make it a margarita moment” ad campaign, featuring vignettes of girlfriends hanging out in each others’ apartments, pouring cans of Lime-A-Rita into salt-rimmed margarita glasses as the 1999 R&B hit “Where My Girls At” by 702 warbles in the background. Your new commercials, on the other hand, basically are my life. When I learned this, I (a woman) immediately rushed out and bought four flavors of you: Cherry-Ahh-Rita, Straw-Ber-Rita, Mango-Rita and ol’ faithful Lime-A-Rita. Not only did you change your name from “Bud Light Lime-A-Rita” to “Lime-A-Rita,” but you also became the first Budweiser product of all time to be marketed exclusively to women.
Lime a rita tv#
1 of4 Anheuser-Busch�rebrands their Budweiser's Lime-A-Rita beverages with a female-centric TV ad campaign called "Make it a Margarita Moment." Anheuser-Busch Show More Show Less 2 of4 Anheuser-Busch�rebrands their Budweiser's Lime-A-Rita beverages with a female-centric TV ad campaign called "Make it a Margarita Moment." Anheuser-Busch Show More Show Less 3 of4 Anheuser-Busch�rebrands their Budweiser's Lime-A-Rita beverages with a female-centric TV ad campaign called "Make it a Margarita Moment." Anheuser-Busch Show More Show Less 4 of4 Anheuser-Busch�rebrands their Budweiser's Lime-A-Rita beverages with a female-centric TV ad campaign called "Make it a Margarita Moment." Anheuser-Busch Show More Show Less
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